A lot of you are missing the point. Of course club's haven't emulated Augusta's architecture. They haven't emulated Augusta at all, really.
There is plenty of scientific literature that discusses the innate human attraction to green vegetation. People liked green grass and tall trees long before Augusta existed, and before it was televised in color, and before it was televised in HD. They may cite Augusta when they talk about their love of green and trees, but don't confuse that with actual causation. Augusta isn't the reason that golfers love green grass and tall trees.
The Augusta Effect is a myth. And it's too bad, because if Augusta really did influence the retail golfer as much as we think, we'd be playing a game far more similar to the one this site so often sings the praises of. However, the fact that Augusta is such a widely accepted template of what a great golf course should be actually gives those who love strategic, firm and fast, classic golf a lot of ammunition. Rather than demonizing Augusta and telling our fellow club members that the course is overrated, we should instead be telling our fellow club members things like:
- "Our bunkers are way too shallow - they're nothing like Augusta. Their bunkers are real hazards, like they're supposed to be."
- "Our rough is way too thick - we should try to maintain it more like Augusta's."
- "Our greens are much too receptive to long irons - we should try to get them firmer so that balls roll out and feed up and down slopes like at Augusta."
- "Why do you want to flatten that green? Augusta doesn't have flat greens. Remember Tiger's chip at 16?"
- "Why do we need six sets of tees? Augusta just has two."
- "Our fairways are much too soft - we should try to firm them up like the ones at Augusta so that short hitters get some roll and big hitters run off into the trees when they miss."
Jason:
All of this was very well said. (You should have stuck to this, instead of speculating about the maintenance budget at Augusta.)
The truth is, the Augusta effect is not just a golfer-driven phenomenon. Everyone in "the golf business" has been using examples from Augusta and the U.S. Open as a way to win their arguments for many many years, including superintendents who want more money for fast greens, low-handicaps who like step cuts, etc. That's why it is so important that Augusta and the USGA set a good example for others, instead of the "do as we say, not as we do" approach ... and why it's important that WE use examples from courses that everyone admires, too.
Selling "brown" is difficult. Selling parts of it as "Augusta-like" has a better chance of success.