Tommy,
The ideal of defining a modern irrigation system based on the # of rows just doesn't work anymore. Systems aren't really designed anymore with a set # of rows, as much as they are designed with a triangular spacing in mind, and then it's just a matter of how much you want to irrigate. In arid climates the course is usually lined with perimeter heads and in a wetter climate you may only irrigate fairways, or just the primary rough. Most modern systems have single head control which means once you designate the head as a green, tee, fwy, or rough...or anything else you want to call it, you can them build a program by adding other heads from similar areas on the golf course. So you could have all the fwy heads in a fwy program....and all your rough heads grouped together and on and on. You then could irrigate the fairways every other night and the roughs once a week or anything else you wanted to do. You could build a program for each hole, each green...it's all a matter of how intricate you want to get. But, no matter how many programs you build, the key to a well irrigated golf course is making the daily adjustments to the programming based on the conditions on the course. The knock against modern systems that we sometimes read here on GCA is once the Supt sets up the computer he just leaves it alone and you end up with a wet golf course. I can say this; I've never seen a Supt that I know, just set up the programming and then not touch it. Everyone I know does make regular adjustments based on weather and course conditions. I'd like to add that IMO, it takes about 2 years experience on the same course before I feel like I can really get the system down pat.
Golf sprinkler heads are a lot more alike then they are different. Almost all are made by either Toro or Rainbird, although John Deere has entered the irrigation arena, but I don't expect JD to be mush of a player for a few years.