This isn't a new problem, and I have long believed that it is a product of the American insistence on keep a medal score for EVERY round.
See:
If too much attention were paid to the vitriolic outbursts of unsuccessful competitors in medal rounds, there would not be a first class hole left in golf...There are some leading players who honestly dislike the dramatic element in golf. They hate anything which is likely to interfere with a constant succession of threes and fours. They look upon everything in the "card and pencil spirit." -- Alister Mackenzie
"…with our own best courses in America I have found that most of our courses, especially those inland, may be played correctly the same way round after round. The holes really are laid out scientifically; visibility is stressed; you can see what you have to do virtually all the time; and when once you learn how to do it, you can go right ahead, the next day, and the next day, and the day after that." -- Bobby Jones
"It must be remembered that the great majority of golfers are aiming to reduce their previous best performance by five strokes if possible, first, last and all the time, and if any one of them arrives at the home teeing ground with this possibility in reach, he is not caring two hoots whether he is driving off from nearby an ancient oak of majestic size and form or a dead sassafras. If his round ends happily it is one beautiful course. Such is human nature." -- A.W. Tillinghast
I do not believe in forcing a run-up shot in preference to a pitch in every case. But, when one goes to the trouble of placing a bunker across the left side of the green in order to force the tee shot toward the right side of the fairway, why destroy its effect by soaking the green so that any sort of pitch over the bunker will hold? -- Bobby Jones
"Great strategic holes primarily challenge thought. Knowledge of what to do is not immediate. It must be sought. The line of skill is not obvious but is concealed in the line of thought. This first has to be determined, and thought is fallible. Sight is rarely so. On a penal course we see what to avoid. A good shot is the mere evasion of evil. But on a strategic course we must study what to conquer. There are indeed optional safe routes that may be taken. In most cases the ball may be kicked to the hole without encountering a hazard. But the shot must weather hell." -- Max Behr
"Rough is a curse that clever design should be able to do without and we should take no notice of what we see from America on our televisions. It is moronic and one-dimensional to think the game is better when it is played from long green grass." -- Mike Clayton