I like Tim's post above.
Ian,
I would have to agree that it seems we are suddenly seeing these bunkers everywhere. I cannot deny it is becoming a movement that like many mass movements, results in a few square pegs in round holes to be a part of the wave. My dissention is that I don't think it is the worst mass movement. Cones, spheres and clover leaf bunkers were a movement I'm glad to see having to share space with the new rugged look. So for that, I thank the internet.
Bravo for challenging architects to come up with styles of their own, or to look at a site and conceive of a bunkering style both wonderfully integrated on it, and that refuses to conform with other contemporary work. You are of course right, as this principle is part of the nucleus of architectural evolution and growth. But whilst a good thing copied may be lesser than a good thing original, it is still better than a bad thing original. I'll take this current movement, and its success in dragging some designers away from the cookie cutter bunkers and give it a world of credit for that. It has made MANY lift their game and their expectations. Like all great movements, it may pass. And the best remaining examples of it (both those already here and those yet to be built) will be awesome examples of our time, and our success in breaking out of the clean cut resort course amoebas.