Please excuse my ignorance, but how does the USGA lose money on the Mid-am, Public links or for that matter, the Amateur? For starters, don't they get a lot of entry fees alone? These events are now picked up on TV, that's a fair amount of cash. There are spectators, although not many, but the Amateur is growing. Finally, what do they actually do for setup? There are no large infrastructure requirements. So how do they lose money? They show up at generally a private club, hold the event, collect tv revenue, and leave. What exactly are the expenses?
I suppose another problem for decreased attendance at Merion would be decreased merchandise sales. I think at Bethpage the merchandise revenue was staggering. Then again, the 09 open is back at the black, which will reap a financial windfall for the USGA, so maybe they can take a financial risk in 2010.