Dan: my take is it doesn't matter at all if you're talking rankings, ratings, or just playing the game. The question remains: what makes a course "great?" To me, EVERYTHING factors into this and you might pigeonhole it by calling it "experience" as opposed to "architecture", but to me that's silly. As I say, one doesn't play with one's eyes closed, etc.
Discussing "architecture" to me means the design of the course, its strategies, etc. That's great, but that's just one aspect of what's happening when one plays golf. If one wants to assess that, fine, but to me it continues to be only ONE piece of the puzzle, one that's most important to architects, designer and developers... and I am none of those!
I hate the comparisons between the magazine rating systems, even more so now that I'm a part of it. To me they each do a ranking, they each do it differently, they each have some value. But in my opinion, obviously all factors that go into the playing of the game and enjoyment of the time spent DO MATTER for rankings, or at least they should, unless the magazine doing such is the "Journal for Golf Course Architects." If it's meant to be for people playing the courses, then yes, everything does matter.
I can't see any reason why it shouldn't.
TH