Michelle Wie constantly gets all the attention but if one goes back and looks at the record, including events they played together, Morgan Pressley has consistently outperformed Michelle Wie.
What is it with TV? Or is it the fact that Michelle Wie's father is simply a huge self promoter for his daughter.
TV shows the personalities that people want to watch, which is in part determined by who is shown on TV. It is to a certain extent a circular argument but that's the nature of popular culture.
In the case of Wie versus Pressel I can think of several things (in addition to an obviously effective job of promotion being done by the Wie family) that get Wie more television time:
1) A 15-year-old playing against adults is a bigger story than a 17-year-old playing against adults.
2) Michelle Wie is an unusual physical specimen. She'd present a very striking appearance on television even if she weren't a good golfer.
3) Morgan Pressel comes across as a brat every time the camera is on her. She's extremely demonstrative when she makes a good shot and she pitches little mini-tantrums when she misses a shot or makes a bogey. Michelle Wie by contrast comports herself very professionally.
4) Michelle Wie hits the ball farther and higher than Morgan Pressel or any of the other women save perhaps Laura Davies and a handful of others. Chicks dig the long ball, you know.
5) In the past Morgan Pressel has complained that she isn't getting her fair share of media attention. In general, you don't get attention by obviously demanding it and I think that attitude has harmed her Q-ratings.
6) Michelle Wie has played against the best male players in the world. Now admittedly Morgan Pressel would have done so as well if given the chance but as I say, celebrity status and TV face time are a circular arrangement.