I once posted here that I would design for the ground game when ball mfgs. start advertising balls with "less height and spin!" Given today's game, I have seen good players voluntarily run in a low shot onto a green from the middle of the fairway about as often as I've seen a lunar eclipse. The only time that shot is called for is when the player is under a tree in the rough, and must keep the shot low.
However, my designs reflect what Tom Doak says - most have frontal opening to allow that type of shot to some area of the green at least, mostly for the benefit of average and/or conservative players approaches.
If you went to play the Quarry, you would see that my current definition of designing for the ground game for better players moves the ground contours affecting the ball to back, sides as well as the front, and brings them closer to - or even within - the green to account for more watering, etc.
While a player will most likely hit an aerial shot, there are many spots on the course where he/she can aim that shot well away from the pin and use contours to feed the ball to the hole, usually allowing them to aim away from substantial hazards, making that shot a viable strategic option.
The idea of creating ground contours 50 yards in front of a green to influence play is about as extinct as the dinosaur, except perhaps on par 5 holes where they might influence the layup shot. Of course, if you look at Vijay's tour stats, the par 5 lay up is also becoming extinct......