I watched a bit on Sunday. Loved the concept. The fact that there was, like, one woman in the top 15 (I don't actually know the ratio, but there was only one woman whose shots were being shown at all) sorta suggests that it might not have been a very equitable setup, though.
It's only really a novel idea for golf, too. My wife was very competitive locally as a middle distance runner for years. There's nothing weird at all about having men and women run races on the same course, with an overall champion crowned, a men's champion, a women's champion, and age group champions. Why not have more golf events that look similar? Seems like a huge opportunity to cross-promote the different tours, and get more creative with playing formats.
Of course, it won't happen. The Tour's philosophy seems to center around running basically the same event every week - 72 holes of stroke play - and avoiding anything that could possibly be interesting enough to disrupt the comfort of fans who rely on televised golf for their weekly weekend nap. Which I appreciate in a way. I love my golf naps.