If you’re an old guy and remember the first ProV1s, the belief was that there was a seam on the equator of the ball that gave you extra yards; all you had to do was tee the ball up with the ProV1 logo vertical and centered. I have no idea if this was true or just urban legend. I suspect the latter.
But now almost 25:years later, I still tee my ProV1x with that logo vertical and centered. Possible OCD, but still…