You’ve got to win jobs to do a great job. So you have to sell.
The difference is those that sell something they believe in and walk away from something they don’t…. Vs those who sell primarily to generate work and therefore revenue.
Spot on, those who see it as a vocation versus just a job.
Those who see it as only a job, don't seem to understand that they are only as good as their worst project, and are scared to refuse any work even though they probably should.
Merry Christmas, Happy Hanukkah & Happy Holidays to all the Architects.
It's not an easy job satisfying the critical minds on here (which I hope come from the right place, in wishing to drive the quality of work you produce higher out of passion)
Cheers