Dan Jenkins' 1965 articles featuring the best 18 holes in America (according to him) was sort of the spark that set off the magazine ratings game, at least according to what I've heard/read. It's an interesting article over two issues in February 1965.
Edit: The images will be removed by noon today, for future reference, Here is a list:
1st – Merion, par 4 360
2nd – Scioto, par 4 436
3rd – Olympic, par 3 220
4th – Baltusrol, par 3 183
5th – Colonial, par 4 459
6th – Seminole, par 4 388
7th – Pine Valley, par 5 570
8th – Prairie Dunes, par 4 424
9th – Champions, par 5 538
Par 36: 3,578yds
10th – Winged Foot, par 3 191
11th – Merion, par 4 378
12th – ANGC, par 3 155
13th – The Dunes, par 5 560
14th – Cherry Hills, par 4 460
15th – Oakmont, par 4 458
16th – Oakland Hills, par 4 405
17th – Quail Creek, par 4 459
18th – Pebble Beach, par 5 530
Par 36: 3,596yds
Par 72: 7,174yds
Sorry, had to remove the images a little early, I'll be busy later. Contact me if you want to view them offline.