I disagree in relation to golf Matt, or rather golf in the UK (maybe almost everywhere except the USA?). It’s only in the last handful of years that this sort of trend of vast numbers of talking heads, celeb involvement, social media output, close-horse advertising etc etc has magnified within golf. Prior to this things were much more gentile and traditional. Whether, as some might suspect, this is a deliberate and relatively recent strategy by the R&A etc for money making reasons can be argued but I’m far from convinced it was the situation a few years ago.
Atb