A couple of things that struck me in this thread are the discussion of truth and Tom’s acronym.
Here’s another acronym: KISS. I contend that the reason Sweetens survived and now thrives is because of the underlying architectural integrity of the golf course. It’s natural to get distracted by the hype, the social media machine, etc., but Sweetens did something this year that no other American course can claim: we sold every available weekend tee time in a seven month span in 31 minutes. Every single one. The rest of the weekday tee times quickly followed, and the course is sold out in its entirety until sometime in November. People are flocking from all over the country to do loops on the course primarily because it asks unique and varying questions each and every time around. For the vast majority, it never gets old, and most are assured that it will challenge in a new way with each loop. While we are enjoying the current state of affairs, our reality now was most definitely not always the status quo. Patrick and I used to lament in the early days that there were more clouds in the sky on a bluebird day than there were golfers on the course. But, we repeatedly doubled down, knowing in our hearts that if enough people saw it, it would eventually become a sensation, and it did. It is also easy to dismiss much of the hype as a byproduct of the well-known investor group. Of course, that has drawn attention to the golf course, but the majority of the critical acclaim that the course enjoyed was written prior to that partnership. Regarding the concept of truth, it is Michael’s truth (and other posters on this thread) that the golf course doesn’t reward shotmaking in the way he thinks it should (among other criticisms). It is also the truth of countless others of all playing abilities and varying degree of architectural acumen with whom I have spoken or played golf that the exact opposite of these criticisms is the truth, and I think this point touches on one of my main goals for the course from before we started construction: I’m far more interested in what the course is asking you and the impression it gives after your 100
th or 1,000
th loop than what you see on your 1
st, second, third, or fourth. It is worth noting that I know that the course has this staying power and effect on others, for I have seen it too many times with my own eyes for it not to be the truth. To sum up, I came to realize that a thread I wrote on Twitter a year ago during the March Madness tourney by Golf Digest is relevant to the discussion. Here it is:
Here’s a pic of me, my brother, & my dad on the 18th
@PinehurstResort #2 during my Dad’s 75th bday celebration in 2007. That day is one of my favorite memories of him, & my architectural world changed that day too.
Every course we ever work on will have the lessons of
@PinehurstResort #2 baked into it. It has had a profound effect as any in the world on my understanding & practice of architecture. So, it’s fun to see our debut effort in the Elite 8 against #2 in the
@feedtheball tourney.
I’m wishing our friends
@PinehurstResort good luck in the match today! If you haven’t played Sweetens, here’s a photo of the 7th green. This is but one example of the influence of #2 on Sweetens. And, if you haven’t seen Pinehurst, you need to get there ASAP!
I believe that
@PinehurstResort #2 is one of the few perfect golf courses I’ve ever seen. It’s simply not possible to put a better course on that piece of ground. That perfection provided an inspiration for us at Sweetens.
Our hypothesis at Sweetens was that if you execute every tiny detail on the course & leave none behind that the sum of the details would lead to a special final product. I’m proud of our grind & determination in the face of immensely long odds & what we created.
It’ll be fun to see what happens & whether Sweetens wins or loses, I love that it made it this far. I’m also deeply thankful for the people who have supported the course through the years. Having said that (using my best Larry David voice), go vote!
PS/ As a postscript, I’d like to address the
@feedtheball framing of this matchup & the underlying implication by some that the popularity of Sweetens is more a result of “group think” & less about substance. First, SC did not become an international golf destination by accident.
SC became a destination without the benefit of indoor plumbing, food and beverage service, & overnight lodging. None of this would’ve happened without a golf course that asked widely varying & distinctive questions of the golfer (architecture).
This architecture is the result of thousands & thousands of hours by a dedicated & talented team that refused to let even the smallest detail go. It was the hours that were invested in 2011/12/13/14 when no one was looking that laid the foundation for what Sweetens has become.
For Derek to dismiss this as a black & white issue of popularity v. architectural integrity is totally unfair. Every minute we sweated & toiled to create that course was because of inspiration that was derived from Pinehurst & other places that dared to pursue perfection.
Whether you like Sweetens or not (and the intention was for it to be polarizing), isn’t the point. The bottom line is that Sweetens never lets you sleep on a single shot, while allowing you to approach and recover in a multitude of ways.
And it does all of this in a unique & uncommon way, which is no easy task given that all architecture is borrowing or learning from something that preceded it.
...and we will take those accomplishments to our graves. In sum, to write it off as a popularity contest or group think betrays the monumental effort required to create the course in the first place. Win or lose, Pinehurst touches me in a way that few others do. Sweetens is another.
PPS/ I think that the
@coorecrenshaw work at
@PinehurstResort amounts to the greatest renovation of all time. It’s my favorite work on one of my very, very, very small handful of favorite courses in the world. Thank you for the inspiration & much respect to all involved there.