Watched both Reed & Rory video. Both handled their situations poorly & not in the interest of protecting their integrity or the field.
Even in a club match or a nassau, myself, nor guys I play with, faced with either scenario, would touch their ball without calling opponent over to look and discuss. Yeah, I know, the rules allow them to proceed without consultation -- but, applying our rules require interpretation and assessment...especially in deep rough & soft ground scenarios.
If Nicklaus or Bobby Jones took the same embedded ball relief, even with consultation, and later saw a replay of their ball bouncing, they would, I suspect, withdraw/DQ themselves.
"You might as well praise a man for not robbing a bank as to praise him for playing by the rules."
Impossible to know but, Reed's ball fiddling did look like he played a larger role, than gravity did, in the embedding. Exactly why he shouldn't have touched it without a competitor/official present.