JK,
The senior who wears out three 56° Vokeys annually is a member of a club that includes the cost of the practice area in the dues. He is 72+ and shoots his age a few times each year, mostly because of his tight short game. I suspect that he is willing to pay 4x the cost of a Kirkland wedge for his Vokeys.
JB,
The 3-piece Kirkland ball is pretty ordinary, even at $25 for two-dozen. The local Costco just got a pallet in and it was mostly full a couple of days later. By comparison, a pallet of the 4-piece ball sold out in an hour with a two-pack (4 doz) max limit.
The pallet of wedges showed very little action, maybe 7 or 8 sets sold in 2+ weeks, and there were still plenty of putters as well. The clubs are "manufactured" by So. California Design Co., a multi-product consulting group, and with offices also in Asia, I suspect that the clubs were made offshore.
AChao,
Costco seems to be run by very smart people who know their customer well- maybe they should be operating golf courses! I just got charged $120 for my annual dues- no warning, no options- but I guess they know me pretty well too as I will most likely pay it. If my math is right, they collect over $10 Billion before selling a single product. Brilliant!
I did read this morning that it is paying a special dividend before year-end ($4.4 Billion), largely motivated in its timing to beat a threatened huge tax increase on dividends in 2021, courtesy of the new administration. And I wonder who got the company's financial support?
I did see the wedges in eBay for much higher prices. If these sell, then maybe the wedges are a hit and my local store is just in an anomaly. Can't get a half share of the stock for the price of the wedge set. I wonder what is the better value?