I'm firmly in the no rakes camp, and I just don't see footprints as a big deal.
At Bethpage Black, even with scores of rakes, the bunkers are so big and so deep and the sand so soft that you're going to find big footprints even with everyone having the best of intentions. You get used to it. Especially in match play: hole likely lost, move on. There are also four different unplayable lie rules that give you plenty of options for how to proceed in the case you find yourself in a truly horrific footprint. I think that's plenty fair. The penalty should not be as severe as a water hazard, but it should also have the potential to be more severe and inconsistent than everyday rough.
All of that aside, what bothers me most isn't the expectation of some sort of consistent lie, it's the expectation that, unless it's a fried egg in its own depression, the ball should nearly always be sitting up or able to accept a fairly clean strike. I hate soft sand because my bunker game is weak, but it can be a heckuva equalizer.