Lots of great discussion here. A few points/questions:
Ian - you mention the following 'The success lies in the foundation underneath the aesthetics that this site spends far too much time talking about.'
I wanted to see if there were topics around what you're talking about that haven't maybe been talked about, or haven't been talked about enough?
Tom D, you mention 'Ultimately, what holds back golf course design the most is the conservatism of clients, due to the economics of the business. But the lack of decent criticism is surely also a factor.'
In terms of that lack of decent criticism, I was wondering where this would/should come from? In my mind, it's tricky because if it comes from someone in the industry like yourself, it can come across that you have ulterior motives. And yet, I don't know many, if any, that aren't in the industry that are qualified enough to realistically know the difference between good and great. And if they do, they likely don't have the influence to make it count. Tricky!
Blake and Thomas, I think the Bad Little 9 (although I haven't played it) seems like it pushes the box out there pretty far from other short courses we've seen...or any course for that matter.
I do agree that creativity can come from constraints that a project has, rather than just having a free run to do whatever it is that one wants. But I feel for most architects as I think it can be challenging to get a creative idea over the line. Just taking of an industry I know, it seems like London and New York Creative Marketing Agencies always get the best jobs, not because they are any more or less creative than a Manchester agency, but because the perception is, that even if it's a wild idea, because it's London, it's a safe bet. Even if the idea doesn't work out, it's easier to say 'well we did everything we could' than if it doesn't work out and the company took a flier on a small agency in Bristol.
The other interesting aspect to me is the briefing stage of the project, which some have touched on in this thread, and in other discussions. But I feel it's a real skill to understand what the challenge is, and create a solution that fits. Far too often in my field, clients come with solutions rather than challenges. They'll say 'We need a new website', without setting the context for why a new website is so important. They've handcuffed the company from the start, where there may be more creative ways to achieve what they want without a website (as a simple example). I wonder if GCA is the same: 'I want a Top 100 course'; 'I want the most difficult course'. Those seem like solutions in a way. The crux for me is understanding why they want a Top 100 course. Is it for prestige? Is it because they don't think they can survive if it isn't a Top 100 course? The Loop is a great example that Tom talks about in that the challenge was 'How do we ensure people stay on site longer', rather than 'We need a second world-class golf course'. How many architects do enough digging to truly understand what the challenge is? Just curious - I have no idea!
To answer the question IMHO, I truly believe we are in a stage where experience and authenticity are king. Making courses that can be played multiple ways, and making it feel unique and like a true experience is interesting to me. Take Sweeten's Cove for example. I love their new model of only selling Day Passes on weekends. It allows the flexibility and freedom to provide a unique experience that couldn't otherwise be achieved. It allows them to limit the amount of people on the course and set holes up in ways that couldn't be achieved through a traditional method of play. Maybe you create your own routing (like the old Sheep Ranch). That feels more authentic, adventurous, than how we know golf now - one tee box going to one green. Go.