What struck me was the specific mention of Bandon, which suggests the quote was actually meant to market GD as the "not-Golf Magazine" magazine -- ostensibly the magazine for golfers who focus on 'playing golf' and not on 'culture'.
Maybe GD wants to better carve out the 'populist' niche and leave the 'elitism' to Golf Magazine -- populist being the latest equipment and tips to prepare your game for tough tests, elitist being a focus on quality gca and the game's walking traditions.
Yes, GOLF DIGEST has definitely taken a turn toward popular culture in the past couple of years . . . putting Paulina Gretzky on the cover last year caused a small backlash from the LPGA Tour, and the article about smoking pot on the golf course was something I never expected to see in GOLF DIGEST !
Perhaps they got some backlash from other golf course owners after Jerry Tarde lionized Mike Keiser a month or two ago, and they felt like they needed to backhand Bandon Dunes in passing just to seem unbiased. [You would be amazed how often stuff like that happens in the golf media.]
But, the quote I pulled out was embedded in a column about Golf in Asia as a model for the future . . . specifically, follow up to a golf conference at Nine Bridges [hmmm . . .] He identifies as three "good trends" that one-third of all new golf-course projects are in Asia, led by many notables in Vietnam; that golf tourism is just behind medical tourism [!] in Thailand in per-capita spending; and that the rise of simulator golf and the de-privatization of clubs in Korea is increasing access.
I guess maybe simulator companies advertise in GOLF DIGEST, too . . . or just pay them to promote it as an alternative? Actually, maybe that's what the golf cart companies do.
I found his aside about walking totally out of place, because I played a lot of golf in Asia over a two-year period for Volume 5 of The Confidential Guide. I played in India, Sri Lanka, Nepal, South Korea, The Philippines, and Japan. And
the most noticeable thing they had in common was a strong walking culture with caddie programs, even in hot and humid environments where most of the people on this discussion group would break down and take a cart. [In South Korea, you can usually jump in the cart that your caddie uses to drive the clubs around, but in most of the others, golf carts are still frowned upon.]
The second most noticeable difference between golf in Asia and in the U.S. was the strong presence of women, both as caddies and maintenance workers, and as golfers. Meanwhile, next month, Max Adler will go to a conference in the U.S. talking about how to increase participation in golf among women, and never think to ask what they are doing differently in Asia. Of course, the main thing they have done differently is to promote women's golf on a par with [if not ahead of] the men's tour, because of the success of Asian golfers on the LPGA Tour and worldwide.