Mark, From the time I started in competitive debate through my legal career I have understood that if you can define the assumptions, you always will win the argument. If you define aesthetics as anything you find pleasing and you are pleased by "good" golf holes, then aesthetics becomes anything you like and is essentially meaningless. So by that standard, I can't disagree. But let me suggest that Pebble, Cypress et al are far more aesthetically pleasing than say, Chicago Golf. If it is the most important factor then Mammoth Dunes should be rated ahead of Sand Valley. Methinks not. Again, I m not suggesting aesthetics are irrelevant or even unimportant. Moreover, I agree that they have a disproportionate impact on the published ratings. But for me, it is far from most important.