And the trouble, of course, is that they *aren't* different things, at least not necessarily.
Many of us here are so busy promoting 'tan' and denigrating 'green' that we don't often enough notice that the 'conditioning' at many of our most highly praised courses is absolutely superb -- and that this conditioning (and 'maintenance') is part & parcel of the architecture itself: one of the main reasons those courses look and play the way they do.
From what I can tell, at courses like Pinehurst and Pacific and Sand Valley and NGLA etc etc, the turf is perfect, and the bunkers/hazards are masterfully taken care of, and the greens run smooth and true, and the mowing/rough lines are artfully conceived, and the overall aesthetic is beautifully maintained -- and each of those elements both highlight the architecture and enhance playability.
In short: maybe we're trying to convert the great unwashed under false pretenses, ie trying to make them focus on the 'architecture' instead of the 'conditioning' while we ourselves lavish praise on immaculately conditioned courses.
In the very old religious days, they might've called us (well, at least *me*) 'hypocrites', so busy taking the speck out of our brother's eye that we miss the beam in our own...