Purdue's Kampen course tops out at 7400ish. You can't go to all the effort of building a new course and not strive to beat your rival.
I'm well aware, I was down there for an absolute bloodbath of a tournament, and we weren't even all the way back. I told them if I'm going to be ten strokes over my handicap, I might as well play from the tips for an excuse. At least half the holes are perfectly sadistic from the tips, and the others are just the normal kind of difficult. It turns out that, if you make the 18th play 470 yards (they did), that just means you finish with a short par-5 rather than a tough par-4 for most of a normal field.
Meanwhile, I'm going to start pushing for the Warren Course to build some new boxes. If we push 18 back across the Interstate, I'm sure we can beat Purdue, IU, and all of our out-of-state rivals.