If I was a designer (I'm not), I would want to make the players use all their shots, or penalize them if they can't execute what is required. What comes to mind are the following:
1. Par 4's where you can't hit driver for there is a hazard or fairway runs out, which normalizes the distance hitting the approach shot for all. You have to use hybrid/fairway metal off the tee or maybe even a long iron for some but hit the same distance into the green. Can the long hitters stay mentally tough to fight the irritation of not being able to use their strength for 1 hole?
2. Shape shots. The easiest way is using trees and doglegs, although you could also do so with green complexes that border on a hazard or have a slope to one side greenside that acts as a backstop etc. I really like courses that have doglegs going both ways, as many can't hit the draw and fade, but have a strong preference. To require one or the other off the tee or perhaps on an approach is needed IMO to test their entire game.
3. Fairway bunkers that aren't too penal, but are there in the landing areas. This causes guys to think about where they need to hit the ball off the tee and not just blast.
4. Several holes that are flat green surfaces to just say to the player, you got to just hit a straight putt and you will be rewarded.
5. Several holes with tiers to force a player to select the right club on their approach shot, not just hit the green, but which level. Above or below etc.
6. VARY the distance of the par 3's please! I hate courses that have all the par 3's the same distance, mix it up and from the tips have at least 1 over 200 up to 230. I also love one around 100-110. Force players to use their shortest club and a long iron. You don't need water, but at least a bunker and an elevation change is always great for par 3's.
7. Limit the forced carries to greens. Don't go all Nicklaus with bunkers and raised green complexes. It is OK to simply run it up and take the train.
8. 1 driveable par 4, who doesn't love this?
9. No back to back par 5 or par 3 this doesn't space out the scoring opportunities enough.
Is my list too long already? haha Ok well I thought of more!
10. Utilize the trees for height and having to avoid one side of fairway for approach, but not overhanging branches which stick out halfway into the fairway. I don't mind having trees on the course (Eisenhower tree), but cut off that one branch that is halfway out into the fairway.
11. No pin placements less than 5 paces from the fringe, it just makes the course tricked up IMO.
12. Have tee box on #1 close to traffic like Riviera for nerves and coolness factor that you are important and on display for everyone is quiet and watching YOU! Also great to have 18 finish in view of the bar/patio so everyone can watch you.
OK enough for now.))))