Ian, Joe - I hear you, but I'd say this: that Augusta and the Masters is now the place/tournament/rite that it is in large part because HHWind made it that. In 10,000 words he treated the golf course and the event as important, and so both became important. Good writing serves as a meaning maker; it deepens and enriches a person/event, not just reports on them - or worse, serve as simply a vehicle to celebrate the writer's own personality.