Mike,
Using the new forward tees at La Costa, my wife has driven a par 4 (the 16th Champions) and birdied, followed up by a birdie on the famous 17th, now playing 89 yards or so from the forward tee. She still talks about it.
Women are like anyone else....they like to talk about their birdies in the bar after the round, no? Seems like we ought to give them the chance to make a birdie.
Who wants to talk about reaching a par 4 in 4, and draining the putt to save bogey? As one female golfer I know puts it, "That's just putting whipped cream on a turd."
As to forced carries, Alice Dye came up with the formula to never ask for a forced carry of more than 2/3 of expected shot distance, i.e. for 140 yard hitters, no more than 97 yards, etc. Seems to work. For 290 hitters, I have seen, depending on wind, them having trouble carrying 200 yards, but they seem to make 180 yards pretty easily in any condition.