Of the Golf Digest criteria the one I have the biggest problem with is Memorability. Why should a course where you can remember every hole clearly be better than one you can’t ? For example, how often have you played somewhere, really enjoyed the golf, but after a period of time have only an indistinct memory of the course but you remember you enjoyed it, whereas on another course you thought poor you remember every offensive detail ? You surely wouldn’t give the latter higher marks in that category.
Although Memorability is my least favorite category as well, we should probably clarify that Memorability has nothing to do one's memory of a course. Essentially, it's a terribly misnamed category. Here's Golf Digest's definition: "How well do the design features (tees, fairways, greens, hazards, vegetation and terrain) provide both individuality to each hole and a collective continuity from first tee to last green." I've always thought that a better name for the category would be "character" or even "flair." But even so, I think Memorability could be rolled into Aesthetics fairly easily. Ron Whitten would probably disagree with me, but alas.
I also think Resistance to Scoring could also use a tweak. I know many would like to see it eliminated altogether (and it probably could be rolled into Shot Values), but the main problem is that the definition requires panelists to consider, "How difficult, while still being fair, is the course for the scratch player from the back tees?" "From the back tees" is the problem. The two best examples I can think of come from Atlanta. Both Atlanta Athletic Club and Peachtree have installed back tees that exist solely to test the best amateur, collegiate, and professional players who happen to play the course. Even for the scratch player, they are unfair and therefore lose points in that category and that's a shame.
Other than that, I feel like a double emphasis on shot values, the variety and thoughtfulness of the design, the firm and fast conditioning of the course, the beauty of the scene on which the drama of the round plays out, whether the design provides a test to the skillful player, and the overall ambience of the course is a decent way of discerning whether a course is "great."