I submitted this but apparently wasn't what they were looking for...
Call it Doak's Tenet (design philosophy) or Doak's Seres (stages of ecological development) and then call the two courses simple odd and even. But have a catch phrase that is a palindrome "Never Odd or Even" as it spells the same way backward and forwards.
Would agree the logo is pretty cookie cutter and not sure the Loop addresses what they asked for in the email. Which is below:
"So with those concepts in mind, we not only need to name the golf course but also name each routing. As you can understand, I believe that the name for the course will not be overly generic, as the concept for the course is anything but generic.
In my opinion the course name will incorporate and explain the reversible aspect and utilize something native or common to the area. Northern Michigan provides a special setting and conveying that in the title may be key.
Once a name is established we then need to create a logo. That part will come a little further down the road, never the less, feel free to include ideas for logos in addition to your creative name."
Josh