Forest Dunes names new 2nd course: The Loop

[Howard Riefs]

See the below request from Forest Dunes that I received via email. 

So, what's your best naming suggestion for Tom's new course(s)?


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We Need Your Assistance - Help Us Name the New Golf Course
Over the last 18 months, the staff here at Forest Dunes Golf Club has been attempting to create a name for our new reversible golf course.  The Tom Doak design, currently under construction, is loosely planned for an opening late in the 2016 season.

After many hours of discussions, it has been decided to ask for some help from our membership, guests, and fans in creating a name for what will surely be an exciting addition to the Bucket List Golf experience.

We have come to realize that many of you that receive our e-mail newsletter are creative in the world of advertising, promotions and public relations.  Why not ask you, the public, for ideas?

Before asking for your ideas, however, there are several key aspects of the new golf course's concept that you must be aware of:

The course is designed so that it can be played in both directions.
*  We will manage the course so that on odd dates it will be routed in one direction and on even dates it will be routed in the opposite direction.
*  Alternating courses on alternating days.
*  The course (s) both consist of 18 greens and 18 fairway complexes.
*  Each routing will be unique and different from one another.
*  The course will feature large open spaces and fescue fairways, providing a stark contrast to our current parkland style golf course.
 
So with those concepts in mind, we not only need to name the golf course but also name each routing.  As you can understand, I believe that the name for the course will not be overly generic, as the concept for the course is anything but generic.

In my opinion the course name will incorporate and explain the reversible aspect and utilize something native or common to the area.  Northern Michigan provides a special setting and conveying that in the title may be key.
 
Once a name is established we then need to create a logo.  That part will come a little further down the road, never the less, feel free to include ideas for logos in addition to your creative name.

Are you up to the challenge?  If you have any ideas or thoughts please feel free to email them to me at tcampbell <at> forestdunesgolf.com.  I thank you in advance for your assistance.

Sincerely,

Todd Campbell, PGA
General Manager

[Eric Smith]

Dunes Forest

[Michael Moore]

Asking creative people and graphic designers to work for free is no less crass and unbelievable than asking a golf course architect to chip in some ideas for the third course.

They seem very keen on the whole "bucket list" concept in all of its morbidity. How about Bucket Links Alpha and Omega?

[Chris DeToro]

This is great.  Doritos has done this sort of thing for years having real consumers making ads and flavors

[JJShanley]

I like your suggestion of α&Ω because it doesn't privilege one routing over an other.  But you make a fair point about expecting someone to do this for free, when they could pay for it.

[Mark Pritchett]

The Palindrome  

[cary lichtenstein]

Doak Dunes

[Chris DeToro]

We complain about the rising costs of golf and golf courses--wouldn't we rather them spend resources on the course as opposed to a marketing or brand agency?

[Garland Bayley]

I like the symbolic alpha and omega, to palindromize it use the symbols for
alpha and omega, omega and alpha

[Jason Way]

The Palindrome  

+1, especially given that TOC scorecard reads as a palindrome.

[Mike_Young]

Esrever Golf links

[Steve Lapper]

The Doppelgänger

[John Kavanaugh]

Live Dunes and Evil Dunes

[Jud_T]

Figure/Ground
Yin&Yang
M.C. Escher Links
EFF and OFF

[PCCraig]

The Infinity Course at Forest Dunes

The courses' logo:

[Greg Tallman]

The Politician
Flip & Flop

The Mirror at Forest Dunes
Looking Glass & Reflection

[PCCraig]

[BHoover]

The Experience at Forest Dunes National Highlands of Michigan National

Or, what Eric said.

[Josh Tarble]

The Palindrome  

+2

It almost has to be that.

"The Palindrome at Forest Dunes" has a pretty cool ring to it.  Beside the logo could be pretty bad ass.

[Jim_Kennedy]

Jamais V & Deja Vu (possibly too French  )

[JC Jones]

This marks 2 big losses for Forest Dunes in the last couple of months:

1.  Jim Bluck
2.  Their dignity

[Aaron Marks]

The Palindrome  

Unfortunately, palindromes read the same both ways.  So to me, the name 'Palindrome' would require that I turn around on the 18th green and see the first hole.  I'd go with Palindream.

[Jeff_Brauer]

I have often suggested Tiddly Links to clients......it is still available.

[Jimmy Chandler]

We complain about the rising costs of golf and golf courses--wouldn't we rather them spend resources on the course as opposed to a marketing or brand agency?

Chris --

I don't know what you do for a living. Are you willing to provide your expertise without compensation to Forrest Dunes or another club or public course just because they sent out a newsletter?

[Ronald Montesano]

Palindrome doesn't work, for it would then be the same course forward and backward, and it's not.

Alpha and Omega is too pretentious.

There is a bar near me called Moor Pat. Much like Esrever, it sounds really cool until you realize what it is the other way.

Why does it have to be a play on its reversible nature?