Golf Now seems on the surface to offer courses a way to band together, in a sense, with a common platform/set of platforms with regard to marketing and tee time vending. Aside from low tee time pricing, GN serves as a way to centralize the "Where should I play?" process. It's a convenience thing as much as a value thing.
GN has no real penetration into/influence over the Myrtle Beach golf market, even for locals, because there are things like Myrtle Beach Golf Holiday and the Myrtle Beach Golf Passport that basically beat GN to the punch in terms of aggregating what consumers have confidence in assuming are the lowest available rates at most of the courses in the market. For a half century the Myrtle Beach golf operators have generally recognized that a rising tide will lift all (or most, anyway) ships. It will be interesting to see how the recent deluge of Chinese cash into the market will affect Myrtle Beach Golf Holiday, but regardless, GN is not much a threat in a place where the golf course operator community has struck some chord of harmony and mutual benefit.
For those more familiar with areas where GN has more influence, what's the climate like among public course operators? Harmonious or more of an every-man-for-himself feel?
I know Myrtle Beach is largely a tourist golf destination, but what area with at least a small handful of public courses wouldn't benefit from at least a little bit of cooperation?