Jeff - before I actually got to work in the creative industry for a few years, an old TV veteran shared with me his rule for effective writing, i.e. "tell them what they're about to see, describe to them what they are seeing, and then explain to them what they just saw".
(When I then worked in the industry for a decade, I came to believe that this wasn't actually what the audience needed, but it was indeed what producers needed -- they had the 'imagination' of fenceposts, and couldn't 'get' an new idea until it was actually a hit show!)
All of which to say, I think golfers tend to lack some imagination. They will 'get' that bunker only when they land smack dab in the middle of it during play, or, better, when their opponents land in the middle of it. I guess part of your job is to keep them out of the way until the work is done!
By the way, this was part of my thinking of my recent 'Call me Ismael' thread about the first hole setting the expectations/introducing the theme of the course. As with Tom D's Old Macdonald (albeit the exception and not the rule): golfers have some idea about 'what they are about to see' and then the names of the holes/inspirations 'describe to them what they are seeing'. All that's left is for the scorecard and their fellow golfers to help explain to them after the round what they just saw.
Peter