Paul, in as much as what sells is turfgrass that's actually alive, you're right, I'm concerned with what sells in my current market.
I'm a huge fan of firm and fast conditions. I advocate for them at every greens committee meeting, and I send e-mails to my superintendent, club president, GM, and head pro when the course is in what I consider to be ideal shape. With our bentgrass fairways, my superintendent tells me that we can't let them get too dry and hot in mid-summer or the turf will die. I don't have the expertise to contradict him, but it sounds like you think you do. Paul, I think Brian and I would both love more information on how to make a bentgrass course play fast and firm in the American Midwest in summer.
Can you tell us what our superintendents should be doing? Keep in mind that my club currently spends less on course maintenance than any other private club in the city, and we'd like not to increase costs too much. Thankfully, you've assured me that proper golf is cheap.