Don't have the stats handy but I believe the purses went up massively after Tiger showed up. TV ratings go down if Tiger isn't playing. Nike Golf became Nike Golf. Forget about architecture, technology would have taken care of that on it own.
Brent, you mentioned in 98 about players working out more, they had already played Tiger, they saw the writing.
Love him or hate, he is a game changer, beyond all the greats, Gretzky, Jordan, Hogan etc, Nobody has tweeked the dial like Tiger. With all the sports on TV, and TV drives all the sports, where would golf be now without Tiger, he made the new deals.
It is possible that without Tiger, these guys are flying commercial......argue all you want but when Tiger isn't playing a major, the numbers go down, what if the numbers never got up to begin with.....the PGA tour would still survive and flourish but to a lesser extant.