Well, you certainly can't argue with DT's success.
However, I find his aggressive branding rather...ahem...gauche and he is his own worst enemy IMO.
I love Turnberry. I have been there twice. I will more than likely never return now that he is the proprietor. Doonbeg is off my list now even though I was always skeptical about the golf course. Was last in Scotland in September and, while playing Castle Stuart, we contemplated a trip to see his new course. "Nah,", we all agreed, "Let's go play Dornoch again." Even our caddies at CS and RDGC were all lifting their leg on DT's new offering near Aberdeen.
I live in Chicago. There are many luxury hotels here. I have been to his new hotel once. I will not return. My professional peers all scoff at DT and his "cheese factor". If he just STFU for once and let the merits of his holdings speak for themselves, then I believe his market share would grow.
His price points at all of his properties means that he needs to attract a relatively affluent clientele with substantial discretionary income. Barking about Pinehurst makes him look like a rube, an ignorant peasant and a wanna-be with a chip on his shoulder. It cheapens his brand. Plus, here's a guy who is the hospitality business yet somehow he believes it to be smart business to publicly insult over 50% of the US population (who are Democrats).
If I was his boss, I would ask that he stick to property selection, financial structuring and strategy.
But, if he went to Twitter one more time (a coward's tool in this context, IMO), he would be fired.