Whatever Ross may have said, here's some learning from the little biography of Stanley Thompson, The Toronto Terror, by James A. Barclay (excerpted from pages 102 - 105).
"In 1913, Alister MacKenzie listed in a British greenkeeping magazine his famous '13 Points,' the points he considered essential to the ideal course. . . .
"In 1923, Stanley Thompson came out with his own booklet . . . .
"Many of the recommendations found in Harry Colt's 'Golf Architecture' (one chapter in Sutton's The Book of the Links) are MacKenzie's 13 Points at greater length. Colt added a few of his own, and Thompson agreed.
"Colt: 'Personally, I like a fairly long, plain sailing hole for the first one. . . a couple of par [par 4] holes at the commencement gets the players away from the first tee.'
"Thompson: 'The starting holes [par 4s] should be comparatively easy, so as not to congest the course . . . ."
"Colt and Thompson were echoing the words of Willie Park in his The Game of Golf published in 1896. 'The first two or three holes should, if possible, be fairly long ones, and should be, comparatively speaking, easy to play. Holes of a good length permit the players to get away without congesting the links.'"
So: "plain sailing," and "easy" from Parks, Colt and Thompson. "Long" sneaks in a couple of times, too. What I find interesting is the emphasis all (including Ross - see Chris Hufnagel's post above, subject to Pat's caveat below) give is not on easing the golfer into his round (the friendly handshake), as I sometimes hear, but on the pace of play issue.