Essentially, we're shooting landscapes with 'targets' in them.
My rules…show the flag. Ideally, it's blowing, and white or read.
Stay true to the architecture, or at least a golfer's view. Show the hole and strategy. Anybody can make a pretty frame with a flag.
The trick is to make it meaningful. Sometimes, a compression shot works best. Other times, an extreme wide angle does the trick
Shoot raw if you can.
Shoot early in the morning or in late afternoon.
If your shot has sunshine and shade, white balance to the warm side.
Also: better to mute colors than oversaturate them. Add contrast often. Brochures are filled with too damn many layered and saturated shots of 'perfect' golf holes.
Get as much elevation as you can. I almost always carry a small, Canon S100 in my bag, attached to a 56-inch monopod.
Use the delay. Set it to shutter three frames. Let 'em go. Check, adjust, and go again. If really serious, I'll pull out the big camera and stand atop a golf cart for the 'eye of God' view. But not for long. It's kinda scary.
Last rule::::: pack oxygen.