Tom D: This is a back-handed compliment. What you are not understanding is how important they are.
Adrian:
I don't understand either the "back-handed" part OR the "compliment" part of your response.
I do think I understand better than most the impact of rankings on the golf business:
For architects, they are apparently huge, judging by how many brag about their rankings on their web sites.
For developers, they're big, although many developers in the U.S. are perfectly content to erect billboards that flat-out lie about their course being ranked somewhere. Apparently, they are big enough that in some cases developers will pay "consultants" six-figure fees to try and influence the results of the rankings.
For a daily-fee course, they can be very important.
But the frightening thing to me, as I was saying above, is how famous private clubs that have been considered among the elite courses in America for generations, are bothered when their rankings go down a few places ... bothered enough to consult architects to "fix" a "problem" that is ephemeral. I do NOT understand why any of those clubs care at all. Being 25th or 30th in the world does not affect their business one iota.