Ian: bingo! Golfers, not just rankers, and I include myself among this lot, are clueless when it comes to understanding the rhythms of climate and the vagaries of weather and how golf courses reflect this.
I think part of the problem is that many do take the rankings quite seriously.
Of course you're right, but who is it a problem for?
Superintendents' careers and golfers who want subtle, inexpensive designs?
Mark, what is a subtle design? Can you list a couple of courses that are subtle designs to help me understand what you mean?
Mark, rather than beat you over the head with my go-to courses in this category (TOC and Ganton) and to cite two general examples: many, many links courses weaving over land that lacks drama and many courses scattered across inland England. There are James Braid courses, just to name one designer, sprinkled all over Scotland that few know yet do the job of providing quality, fun golf far, far better than many courses showing up in magazine lists.
Anyway, since my point is it's hard to find new subtle designs of quality, here a few off the top of my head:
Hidden Creek
Beechtree
Warren
Hope Island
The sad truth is links strategies easily can be ported over to inland-course strategies, as the courses listed above demonstrate, and by doing so easily make a course far more interesting. Sadly this rarely happens. A number of factors explain why but I believe magazine rankings are in no small part to blame; they dictate many golfers' tastes and according to Tom Fazio they also dictate many clients' specific instructions (and / or choice of architects).
The revelation that we've been robbed really only hit me during a weekend spent playing Hope Island (of all places). By all outward appearances it is a bog-standard modern course. Cartball only (complete with cart flyovers bridging highways), water hazards all over the place, GPS carts, etc etc. But that is a course with a lot of ideas just stolen from links courses. Result: a course that produces "pleasurable excitement" round after round after round. It's when I played a course like that that I realized it's no more expensive to build a subtle, interesting and fun course than it is to build what typically gets built.
Jason T: you don't really believe rankings (even the conditioning score in GD) reflect the quality of the super, do you?