As a University alum, I'm excited to hear this!
100% agree
It's going to be interesting, however, to see how this evolves, especially as regards the business model. The article states that the course will be public, but I can't see how the Charlottesville population can support an ultra high-end public course on it's own legs. There's a lot of private and semi-private competition in the area.... Farmington Country Club which is a very good course and a truly outstanding club with strong ties to University Alumni. Farmington also offers a very reasonably priced nonresident membership to alumni; a great value to those who regularly visit to see kids or attend sporting events. Keswick Inn has a fairly good Palmer design, and Keswick is a good luxury hotel. The Boars Head Inn, another 5 star hostelry, is tied in with the University's Birdwood Course which is a fairly good layout (and available very inexpensively to anyone with University ties).
Jamey, I don't think Farmington or Keswick would pose much threat to this course. If you think about it, in the way of quality golf, Charlottesville really only has Farmington, Keswick, Birdwood, and Spring Creek (Gordonsville is close enough to count). Outside of that, there's Meadowcreek, Glenmore, and Old Trail. I don't know enough about Old Trail but I haven't heard wonderful things about Glenmore and I know from experience that Meadowcreek is an entirely different target audience.
I also know from experience how difficult it is to get a tee time at Birdwood or Spring Creek. When I was in school, we routinely would get blocked out of any decent Birdwood tee time if it wasn't made at least a week in advance. Throw in a football game that weekend or some other large University event and it was almost impossible. I visited Spring Creek this past Wednesday (yes, Wednesday) and they were slammed from 8:30 am to 1 pm. No tournament, no outing, just regular play.
If this turns out to be a really quality course (and there's no indication to think it won't), they'll have people coming from miles around to play it. Richmond is an hour away, DC is two hours away, and there's very little in the way of quality offerings other than those I already mentioned for probably a 40 mile radius.
I'm excited.
CJ