Does winning at golf take care of everything?

[William_G]

https://twitter.com/nikegolf/status/316243576541564928

Not so much IMHO

I think it's what you do as a winner that makes the difference, but even that didn't save Lance

compare to Palmer/Nicklaus/Trevino etc...

[Tom Ferrell]

It takes care of returning to #1, which is what the ad is about. 

[Michael Wharton-Palmer]

In the manner that Tiger's comments were meant YES..either rightly or wrongly he was referring to being number one in golf again and that as far as golf is concerned, YES winning is everything.
I dont think he expected his comment to analysed in a manner that he was referring to his personal life and all of his misdoings in that area.
In his mind that may also be the case, but not even Tiger is foolish enough to expect his return to number one to suddenly convince people that his previous indiscretions are forgotten.
It is Nike commercial related to his GOLF, and the press have simply extended the comments to incorporate his entire private life as well.
Is Tiger ever going to be a public relations darling..hell no..that is just not him.
Does he have to be?
In his mind clearly not, lets just let him play golf and win.

[Jason Thurman]

Everything is such a big word.

I don't know what Tiger's self-esteem is like, or how he feels emotionally. I would suggest that anyone who still feels compelled to haughty and pious moralizing after being crossed by a celebrity they've never met should try winning some stuff, and let us know if it heals them.

I do know that recent studies have shown that he's either the #1 or #2 celebrity endorsement brand in terms of creating a sales bump for products (Jordan is still #1 in several). That was true even a few months after the accident, so if your definition of "everything" involves public perception, I would say there wasn't ever that much to take care of.

[Jim_Kennedy]

In sport - yes - think Red Sox finally winning a world series in the modern era. The "Curse" was gone.  
In life - perhaps, but it's not a necessity.

There is no valid comparison between Armstrong and Woods.

[Mac Plumart]

Does winning at golf take care of everything?

Depends on your world-view and what's important to you.

[Ronald Montesano]

I think that people are morons. I don't think that Nike intended "marital infidelity, loss of sponsors, etc." to be read into this advert.

[William_G]

right oh, the ad does say world #1 , but the the tag line is clearly "winning takes care of everything"

I wish upon a star, that  Nike would have gone with a more socially responsible promotion for the masses...

thanks

[J_ Crisham]

right oh, the ad does say world #1 , but the the tag line is clearly "winning takes care of everything"

I wish upon a star, that  Nike would have gone with a more socially responsible promotion for the masses...

thanks

+1

[Ronald Montesano]

Does any of us think that the Nike brass were sitting around, consciously saying "hey, this confirms our corporate policy of snag as much tail as possible, wreck your marriage, shatter your worldwide image of honor, dignity and service"?

I have a promotional package from Nike, back when they did their black golf ball thing in the first decade of this century. The tag line was "Go Long, Go Black."

The ad campaign never saw the light of day (no pun originally intended) but I have the box to prove it existed.

Did any of you see this? http://online.wsj.com/article/SB10001424127887324685104578386000459196108.html

Now THAT is social irresponsibility. It is so bad, the captives in the back even have those yellow quiet balls from Pulp Fiction.

[Alex Miller]

People will read the ad as they want to read it.

If someone is not a fan of Tiger, then they will probably read this as a morally fragrant tagline and not appreciate it.

If someone is a fan of Tiger, then they will probably just see this as an ad depicting a trait and mentality that has made him the force he is on the golf course and #1 again.


No matter which way you feel, the ad is defnitely servng its purpose: people are talking.

[Ronald Montesano]

"people are talking."

Mas Uno

[David Ober]

I certainly can't comment on Tiger's situation, but I can unequivocally tell you that when I play good golf, everything in my life is better -- or at least it sure seems better!!

[Garland Bayley]

right oh, the ad does say world #1 , but the the tag line is clearly "winning takes care of everything"

I wish upon a star, that  Nike would have gone with a more socially responsible promotion for the masses...

thanks

Wish all you want. Nike is based on "Just do it". That said enough from the get go to have me be a life long (Nike life) avoider or their products.
Social responsibility is not Nike's forte.

[Matthew Petersen]

I think that people are morons. I don't think that Nike intended "marital infidelity, loss of sponsors, etc." to be read into this advert.

Maybe, but if so it's the people at Nike who are the morons.

[PCCraig]

In Tiger's case, yes. Of course the ad means everything. How many people are still talking about the fire hydrant? zero.

[Ronald Montesano]

I think that people are morons. I don't think that Nike intended "marital infidelity, loss of sponsors, etc." to be read into this advert.

Maybe, but if so it's the people at Nike who are the morons.

How's that? How are they morons? They can't control what people read into a statement. Tiger is famous for that phrase.

[PCCraig]

I think that people are morons. I don't think that Nike intended "marital infidelity, loss of sponsors, etc." to be read into this advert.

Maybe, but if so it's the people at Nike who are the morons.

How's that? How are they morons? They can't control what people read into a statement. Tiger is famous for that phrase.

Double entendre, Ron!

[Matthew Petersen]

I think that people are morons. I don't think that Nike intended "marital infidelity, loss of sponsors, etc." to be read into this advert.

Maybe, but if so it's the people at Nike who are the morons.

How's that? How are they morons? They can't control what people read into a statement. Tiger is famous for that phrase.

He's more famous for marital infidelity. of course people were going to read too much into the statement, whether it was meant or not.

IMO? Nike are not morons. They do this with some degree of plausible deniability knowing it will create a "controversy" and everyone will be talking about their ad.

[Michael Wharton-Palmer]

He's more famous for marital infidelity.



You are not serious!!!
You truly believe that statement/
That somebody on the Plains of the Rift Valley for instance sees a picture of Tiger Woods and thinks of his sexual prowess ahead of his golf game...Please, get seriuos.
That comment probably only applies to a very limited nuber of people who buy into this crazed trash press induced frenzy that revolves around peoples Private lives.

Do people really remember JFK as a bonking anything that moves egomaniac?

[Wayne_Kozun]

I think it's what you do as a winner that makes the difference, but even that didn't save Lance

But Lance isn't a winner - he didn't win any TdF's as he lost them since he was cheating.  Lance is no more of a winner than Ben Johnson or Rosie Ruiz, it just took longer for his cheating to come to light.

[Ronald Montesano]

True...Tiger may have transgressed morally, but his victories were legitimate (unless that Canadian doctor thing resurfaces and gets him in trouble.)

Agree with Matt P. to an extent. You can't consciously say "we'll go with this ad campaign even though we might potentially lose our jobs."

Three firings I recall: Dave Seanor losing job as Editor at Golf Week for Tiger Noose cover; Anthony Federico losing his job at ESPN.Com for the Jeremy Lin "Chink In The Armor" headline; guys at India ad agency who just lost their jobs for the Ford campaign. Can't imagine any of them saying "this will destroy my career, so let's run with it."

[Michael Wharton-Palmer]

From the 'inside" the issue was discussed at Nike but the overwhelming feeling was what in my opinion it should have been" the athletes performances on the field of play overwhelmingly justify the use of the well used Tiger Woods terminology in the ad"

[Pat Burke]

https://twitter.com/nikegolf/status/316243576541564928

Not so much IMHO

I think it's what you do as a winner that makes the difference, but even that didn't save Lance

compare to Palmer/Nicklaus/Trevino etc...

We must be careful about bringing up our heroes of the past if we are commenting
on the currents generations misgivings

[Michael Wharton-Palmer]

Mr Pat..
My exact thoughts when looking at that list of names and then the mention of the word infidelity