It's simply a rumor, but one of the hot ones in the golf business right now is that the first of the four title sponsors currently in the FedEx cup that "blinks" and does not renew will be replaced by this Dallas event sponsored by AT&T.
Looking forward to how this project works out as I can confirm from multiple dealings with PGA TOUR players that they love Dallas and can't stand the Four Seasons, which is not news to anyone.