Terry:
Those older clubs which allow "architectural defilement" almost never want to put things back the way they were, because they want the members and guests to experience "championship" quality.
Keith:
You are right. I meant that at the old-guard clubs (Olympic, Shinnecock, Winged Foot) it is not about the money, even though there is no denying that prestige has a price tag. But at the newer places like Chambers Bay and Erin Hills, it's all about the money that an event will bring in, directly and indirectly ... even though it will take a huge windfall just for them to justify the money that was spent to build them.