I'd venture there was a bit of a stigma attached to the price tag as well. People probably couldn't even comprehend (or make the leap of faith) that the low cost option from the relatively unknown architect was a better course than the high-priced options across the street that had the name of the guy they'd seen on TV attached to it. The masses would look for the "tell-tale" signs of quality, namely a high price (signifying "satisfactory" conditioning), a "signature" and marketing.
High Pointe was the model for a different type of golf course, the shame being that that model is the one that should have caught on, as opposed to the over-green, over-hyped and over-priced options that pervaded golf course development in the 80's and 90's.
Glad I made it there, it was an eye-opening experience.