When we were building Pacific Dunes, someone suggested we name the holes and I demurred, because it seems that the only courses that name holes anymore do so as a marketing gimmick.
However, Jim and Brian and I started thinking that instead of naming the holes, maybe we should name the bunkers, as at The Old Course. We found that some of them had already gotten names just among the crew, because there were so many bunkers out there it was easier to distinguish them by name than by "the second bunker on the left of the 7th green". And, I think that once we started thinking about them having names, it spurred us to give the individual bunkers more character than usual. I'm amazed by this thread how many different bunkers have been named already -- that would rarely be the case on most other courses, where either one or two bunkers stand out, or they all seem the same.
When I was working on my long-dormant Pacific Dunes book, I made notes about all of the names we had for the bunkers. Some of them were pretty cheesy, but there were a lot that would stick, too. I would have to check back with the caddies now as I'm sure they have some good names for some of the bunkers we didn't get. Among the bunkers mentioned here, along with the Shoe, there were Der Keiser [the big natural bunker on the left of 18], the Trail Blazers [the five bunkers left of #7 green], and the Josh Pit [the bunker behind #16 green, named by Mike Keiser for Josh Lesnik, who said he always wound up back there]. My own name for the big bunker on #13 was Michael's Playground, because I imagined that my son, who was nine years old then, would have fun climbing and jumping around up there. And he did.
Perhaps one day these bunker names will yet see the light of day. By coincidence, I was going to give my manuscript to one of my associates tomorrow, who wants to do the layout to turn it into a real book.