Jeff,
I think lots of people care. I have absolutely no dog in this fight, but it sickens me to see a "national championship" decided by what is essentially a beauty contest amongst the top notch teams for who gets #1 and 2 rankings.
And don't under estimate the money thing...that's the other reason why teams like Boise State are pissed. Instead of getting a massive payday by going to a BCS game, nearly $20 million, they instead had to settle on the Las Vegas Bowl which payed out $2-3 million. You don't think that extra money could go a long way towards recruiting, coaches, facilities, better players, etc?
The biggest irony is, the BCS nor the conferences commissioners don't even care about a national champ, or compelling games...all they want is the big money payouts, as is evidenced with how they setup the BCS originally and excluded most of the teams in the country from playing in one. Since then they've only includes mid-tier conferences because they've been threatened with lawsuits and government action at the highest levels.
As for playoffs, yes there are always teams on the bubble who will whine and cry about being left out....but the reality is, they weren't an elite team or they would have qualified for the playoffs. A two team playoff leaves out far too many teams that could compete at that same level.
College Basketball has a massive playoff that lets in 68 teams..no one is going to put up a fit that the 69th team isn't in.
College Baseball has an extensive playoff system.
College Hockey, ditto on a playoff
College golf, ditto
College, <pretty much any other sport you can insert here> has a playoff.
Even College football in the lower divisions has a playoff.
For Gods sake, even my D league rec softball team gets to play in a playoff every year!
So why on God Greens earth can't we have a playoff system for college football at its highest levels? Because the fat cats at the NCAA, select college league commissioners, and the BCS are far more concerned about lining thier pockets with GUARANTEED money than an actual champion.