We recently trialed Groupon as a promotion for memberships. We have various membership schemes full unrestricted golf is £1000 per year, there is another at £638 which has some weekend restrictions another at £398 where you pay £10 each time you play and another at £150 where you pay £20 each time you play. IT WAS THIS CATEGORY I LOOKED TO PROMOTE.
The offer was A 3 month trial membership worth 1/4 of £150 ie £37.50, The joining fee of £100 was included in the offer together with a free 4 ball for the member to bring 3 of his friends. The GROUPON OFFER cost £49 and was worth £186.50 rack rate.
The take up was 116 of which 10 reconsidered in thir 7 day cool off 2 we dont know what happened (GROUPON KEEP THE MONEY) and 104 got redeemed.
The youngest to take the offer was 21 and the Oldest was 65. 7% were under 25, 21% were under 30, 40% were under 35, 49% were under 40, 62% were under 45, 67% were under 50, 80% were under 55, 97% were under 60.
81% live with 20 minutes, 92% within 30 minutes.
97 used the 4 ball offer, of which 16 that joined as groups of 4 just brought the other members so they got 4 free rounds. Several of the 81 just brought 1 or 2 friends and a 3 more just played on their own.
The Offer was taken up 99% Male 1 % Male.
I will post more stats when we know the percentage that continue with their memberships.