Doug,
"According to a Wall Street Journal study of four recent broadcasts, and similar estimates by researchers, the average amount of time the ball is in play on the field during an NFL game is about 11 minutes. In other words, if you tally up everything that happens between the time the ball is snapped and the play is whistled dead by the officials, there's barely enough time to prepare a hard-boiled egg. In fact, the average telecast devotes 56% more time to showing replays.
So what do the networks do with the other 174 minutes in a typical broadcast? Not surprisingly, commercials take up about an hour. As many as 75 minutes, or about 60% of the total air time, excluding commercials, is spent on shots of players huddling, standing at the line of scrimmage or just generally milling about between snaps."
......and in college football commercials add 24 minutes to a broadcast, on average. The only reason the play seems quick is because we don't have to watch all the downtime, and that goes for all the down time in basketball and baseball. At least golf has continual action going on someplace during it's alloted TV slot.
I am not giving Pros a 'pass', but it is instructive to remember that they aren't guaranteed one red cent when they 'suit up'. The average salary for a Pittsburg Pirates player is $1,295,000. the average salary for a NY Yankee is $8,250,000.
Sam Snead played over 4 decades, starting in the mid '30s. His total money during this time was around $670,000. Even if you were to lump all that prize money into his first year, 1934, and index it for inflation he would only have won the same amount that Tiger did in 2009, around $10,000,000.....and that's only Tiger's winnings. The Tour makes jillions selling their product to TV, the players make millions because of it, and neither group is going to rock that boat unless viewership declines to the point where it becomes a hard sell. That's not happening right now, the money and the sponsors are still going to pro golf.
But while we're waiting patiently for play to speed up golf telecasts could focus on the quicker players and only show the last 30 seconds or so of the slower player's routines. It would add action to the broadcasts and create the illusion of fast play, and until the Tour or the players on it choose to speed things up I'll take the illusion.