I thought this video was cool - well shot, not boring and technical...as an "ad guy" I think it is smart marketing, too. They did not exploit Tom, nor did they put everyone in some blatant Ashworth ensemble. They figured the people they want to talk to already know who he is (and maybe even about the project.)
However, that being said, I have yet to wear an Ashworth shirt that fits my torso without the sleeves reaching halfway down my forearm!!