Patrick,
I like the term patterned bunkers. As you suggest, the most influential thing about Mac and ANGC was that there was virtually NO penalty for the hacks, other than they didn't hit if far enough to reach a green in regulation. Bunkers were mostly positioned to challenge the good players. It set the stage for most design that has followed - non penal everywhere but where a good player would play.
We tend to go to tournament courses, and I think most are thinking of RTJ and Wilson and their tendency to cluster bunkers at the tournament doglegs, which really over emphasized the turn point, and pro landing areas. But, for all other courses, those old bunkers 120 yards off the tee, whether top shot or carry bunkers back in the old days, slowly got removed for financial and speed of play reasons, as we all know. But they may have gotten replaced a little to strenuoulsly, since then as now tournament courses affect design more than they should.
I really don't think anyone has come up with a better idea than the old ANGC flexibility idea in general for a good golf course that is also fun for the bill paying members to play. I believe we may have too strenuoulsy pursued it, designing only for tour pros who won't ever show up. And, I will never forget an older member telling me that he paid the same dues as the whippersnappers, and felt he deserved to hit in a few bunkers, too!
So, I believe that you start with bunkering the main landing zone (which may work for all, making the big assumption people play the tee sets that correspond to their driving distance) but just be prepared to back off and vary the distance those hazards are from the tee so every one gets a chance to hit in the bunkers once in a while.