Another aspect of the LPGA problem is their lack of appeal to women themselves - and especially girls.
Yet, they do nothing to cultivate interest in the next generation. When was the last time Juli Inkster, who lives right up the road from me, gave a clinic for girls or participated in any way with the school programs? Zero. And hubby is Head Professional at Los Altos CC.
This is an extremely affluent neighborhood club in one of the wealthiest areas on the planet. Yet they do nothing to encourage girl's golf.
Go have a look at women's magazines. They are full of articles encouraging self-focus. How to be sexier, how to improve your looks, your clothes, your make-up . . . . maybe most women are too busy battling their own insecurities to find any room to work with kids.
Some of this lack of interest lies in the attitude that women bring to the game. I have a female friend who is an outstanding teaching professional in our area. After reading one of my recent pontifications in the Times, she lamented to me that the vast majority of women who come to the beginner clinics she hosts are there either because hubby wants her to learn or she is tired of being a golf widow.
i.e. If they cannot beat 'em, join 'em.
But that is not a good reason to take up the game - you gotta love it with all your heart like we do.
Another example is this bullshit "Executive Women's Golf Association." Its stated goal is to teach women to play golf under the theory that it is a good business tool.
Not for the love of the game, just a means to an end. . . . . . and they cannot understand why I refuse to write a single word about them.
What an example to set.
The boys on my golf team all look up to the PGA Tour guys, yet the girls on the team are more interested in the men's tour than the LPGA.
For the average normal girl, what reason do they have to look up to these women as heros? What qualities do the LPGA
players demonstrate that would pique their interest?
Just what every little girl aspires to, playing on a tour surrounded by stonefaced, frumpy, poorly dressed, personality-challenged women. And one that does almost nothing to counter the public perception that the LPGA is dominated by lesbians.
We know this is not true, but corporate sponsorship is all about public perception.
Nobody wants to admit it, but Ben Wright was absolutely correct.