they haven't played in any rough yet!
I assume you mean the rough in these events has been light, or not as deep as other events to come.
I would assume light rough would make the most difference as the old grooves would've channeled the water/moisture of the light rough into the wider grooves and the new grooves wouldn't)i.e. the Augusta cut), whereas deep rough couldn't possibly matter what grooves you were using as long/large blades or particulary wiry or thick rough between the ball and the ball and clubface would render grooves irrelevant.
Don't get me wrong, I think the grooves of the last few years were a joke, I just think it's not really going to change a players' gameplan that much-it's not like he's aiming at the rough. And once in the rough, it's not like they can't judge (or deal with) the consequences of a flyer. Players were hitting good shots out of the rough before square grooves.
Years ago I used to say a player should play as aggressively as possible to max birdie chances-if he misses the cut so what.
59th place isn't where the real money is made.
I'd rather have a 1st, 3rd, and 5th then 10 straightconservatively made cuts.